OK Go has gained significant recognition for its self-produced low-budget music videos, most significantly "Here It Goes Again", which features the band performing an intricately choreographed dance on eight treadmills.
The "Here It Goes Again" music video was filmed in one continuous shot and was uploaded to YouTube, where it has been viewed over nineteen million times. The video was popular enough to earn them the Grammy award for "Best Short-Form Music Video" in 2007 and the YouTube 2006 Video Award for "Most Creative Video". |
